Why I Used to Think Mindset Coaches Were "Woo-Woo" (And How I Now Know It's the Most Important Thing in Business)
Want to know a secret? I used to think mindset coaches were full of fluff. You know, all the talk about positive energy, affirmations, and "manifesting" felt like a big dose of woo-woo nonsense. The kind of thing people turn to when they’re out of practical options. But here’s the twist—I was oh-so-wrong.
Now? I know that mindset coaching is hands-down one of the most important investments you can make for your business (and yourself).
Stick with me, and I’ll walk you through how I went from an eye-rolling skeptic to a full-blown believer. By the end of this, you’ll understand why your brain, not just your business plan, deserves the investment.
My Initial Skepticism Toward Mindset Coaches
I like to think of myself as a logical person. Growing my business was about tactics—smart strategies, data-backed decisions, and relentless work. Every book I read was about strategy. Every conversation I had was about growth hacks. If it wasn’t “actionable,” I wasn’t interested.
Mindset coaching? It honestly felt like the antithesis of everything I believed in. Why spend time talking about “abundance” or rewriting hypothetical inner narratives when I could be, you know, working? It all sounded like wishful thinking mixed with self-help fluff—and I didn’t have time for either.
But here’s where my mindset (ironically) failed me—I didn’t realize how much my beliefs, my habits, and the stories I was telling myself were capping my potential.
The "Woo-Woo" Perception: What I Used to Believe
When I heard “mindset coach,” my brain went straight to stereotypes. I imagined someone in flowy clothes, lighting incense while talking about aligning chakras. How could that possibly help with client acquisition, P&L statements, or breaking into new markets?
What I dismissed as “woo-woo” was actually my own misunderstanding. Because here's the truth: mindset coaching isn't about unicorns and rainbows. It's about rewiring your mental programming so you can show up, consistently and confidently, in the way your business demands.
But it took one epic wake-up call for me to really get that.
The Turning Point: Realizing the Power of Mindset
Here’s the moment it hit me—hard.
I’d been grinding for weeks, pushing through endless to-do lists and battling constant self-doubt. No matter how much I achieved, I still felt like I wasn’t good enough. Impostor syndrome was my permanent companion.
And then, during a chat with a peer (who happened to be way more successful than me), they said something that stopped me cold:
“Your mindset is sabotaging you. You keep thinking that hustling harder will solve the problem, but it’s your belief systems and self-talk that are holding you back.”
I wanted to argue. I wanted to roll my eyes. But deep down, they were right. Hustling harder wasn’t working, and I desperately needed a shift.
That’s when I decided to give mindset coaching a shot. Honestly? It was transformational.
Personal Experiences: How Mindset Coaching Transformed My Business
Working with a mindset coach turned out to be one of the most impactful decisions I’d ever made. This isn’t about hyperbole; it’s about results.
Here’s how coaching changed the game for me:
I became my biggest cheerleader, not my worst critic.
My coach helped me recognize (and challenge) the ridiculous stories I was telling myself. “You’ll never be good enough” became “You’re more than capable, and here’s the evidence.”I learned to focus on possibilities, not limitations.
If I hit a roadblock before, my brain automatically went to “This isn’t working.” Now, I sit with discomfort and shift my perspective to ask, “What can I do differently to get this moving?”I stopped running my business out of fear.
Fear of failure, fear of making the wrong choice, fear of judgment. Mindset coaching taught me that fear is an unhelpful boss. By leaning into courage—and resiliency—I started making decisions aligned with my vision and core values.I made room for joy, even in the hustle.
I stopped believing I needed to sacrifice everything to succeed. (Yes, including sleep and relationships.) When I worked from a grounded, joyful state, I got more done and stayed inspired along the way.
Key Mindset Shifts for Business Success
Now, I want to share a few critical mindset shifts that I believe every business owner can benefit from. These are universal truths that changed the way I approach both life and work:
Progress beats perfection. Waiting until something is “perfect” often means it never gets done. Focus on taking the next step, however small.
Failures are lessons, not verdicts. Each misstep can teach you something valuable—if you’re willing to listen.
You are not your business. Your worth isn’t measured by how many clients you sign or how much revenue you bring in this quarter. (This was a tough one for me!)
Celebrate the wins—every single one. Big or small, give yourself credit for what you’re accomplishing. This builds momentum and confidence.
Practical Tips: Cultivating a Growth Mindset
If you’re not ready to work with a coach yet, that’s okay. There are ways to start building a growth mindset on your own. Here are three that worked wonders for me:
Journal Regularly: Reflecting on your thoughts helps you spot limiting beliefs. Try prompts like, “What’s holding me back today?” or “What’s one way I can shift my perspective?”
Surround Yourself with Optimists: You are the average of the five people you spend the most time with. Are yours lifting you up, or dragging you down?
Why Mindset Matters More Than Tactics
Here’s the thing about tactics—they only work if your mindset allows them to. You can have the smartest business strategy in the world, but if self-doubt, fear, or a fixed mindset are running the show, you’ll sabotage yourself before that strategy even gets off the ground.
Mindset is the foundation. It’s the glue that holds everything else together. When you invest in building the right mental frameworks, every tactic, every strategy becomes more effective.
Start Growing Your Business (and Mindset) Today
Take it from me—if you’re serious about reaching new levels in your business, don’t skip the mindset work. Whether it means hiring a coach, reading books, or practicing daily affirmations, it’s worth it.
I’m living proof that the “woo-woo” stuff actually works. And if I could go back in time, I’d invest in my mindset long before I bought any shiny new business tool.
Need help shifting your mindset? I’ve got a whole roster of incredible mindset coaches I can recommend. Reach out, and I’ll connect you. Or start small—grab a journal and take the first step toward believing in yourself. Your business (and future self) will thank you. 💪